In addition to helping brands participate in podcasts from our studios, Half Deaf is also a pioneer in producing on-demand podcasts for companies.
Back in 2018, we produced Brazil’s first Spotify Original, a round table discussion with the country’s leading Kpop experts known as Kpapo, which is already in its fourth season. The partnership with the audio streaming giant continued with a documentary called Prepare Seu Coração (Prepare Your Heart) about Sertanejo music, involving input from major names in this music scene.
In addition, since music blends so well with podcasts, we doubled the bet with Sony Music. Hosted by singer Tulipa Ruiz, we produced Mulher & Música (Women & Music), a podcast that addresses the role of women in the music industry. We visited the studios of the Sertanejo duo Fernando e Sorocaba to get a special behind the scenes look at the DVD Isto é Churrasco (This is Barbecue) and embarked on an astrological journey with the top stars of Brazilian and international music in the weekly Ascendente em Música (Music as an Ascendant Sign) podcast, now with over 40 episodes.